16 Things You must Know Before You Hire a Professional Magician.
 
 
 
 
 
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So you want to plan the perfect party. You have selected the perfect combination of snack foods, desserts and drinks. The decorations look fantastic. Your invitation list is in order and you have even selected the ideal invitations. All that's left for you to do is to hire a magician. How do you do that?
If you're like most people you have never had to track down and negotiate with a professional entertainer. What is the going rate for a magician? Where do you find a reputable entertainer that will do a great job and keep it clean? The list of questions goes on and on.
After years of performing as a professional entertainer and magician I have discovered sixteen issues to consider when you want to hire a performer. Careful attention to these sixteen concerns will help you to have a positive experience and a great party.


How do you find a professional magician?
There are several ways for you to locate a professional magician in your area. Of course the most obvious method is to look in your local yellow pages. Most cities will have a section in the yellow pages devoted to magicians, entertainers, and party planners. These can all provide you with many great leads in your quest for the perfect person for your special event, but don't stop there.
The internet also provides you with a wealth of possible candidates. Due to its easy access and low cost many professional entertainers have web sites that can offer a great deal of information. By looking at their web site you get to see the performer, learn a little about them, and discover what kind of entertainment they specialize in. You can also ask questions by way of email that will help you make an informed decision.
If your city has a local magic shop they can also be of some assistance. But remember, the store owner makes his living selling to them all and will usually not feel comfortable with referring one over the other. However, they should know of several for you to consider. Often the person working behind the counter also performs at night and on the weekends. Have them demonstrate some tricks for you and use that as an audition.
Another resource for you is to locate any magic clubs or organizations in your area. The International Brotherhood of Magicians www.magician.org , the Society of American Magicians www.magicsam.com , and the Fellowship of Christian Magicians (www.fcm.org) are three groups that have members all over the country. A little time on the internet can provide you with several great leads. [more questions]

How do you select a magician?
Now you have a list of twenty different magicians. How do you choose among them?
Obviously the best way to decide is to watch each of them perform and then simply choose the one you liked the most. However, in the real world you will most likely have to select sight unseen. Here are a few things to consider:
Are they a professional? You know the old adage, "you get what you pay for". If the person you are considering is a hobbyist or amateur you may want to reconsider. Although they may work for less, the end result may be a disaster. A professional will have far greater experience with working with audiences and how to entertain people as well as being more diligent in making and keeping commitments. Let's face it, the working professional makes his living by making sure you have a great event. They cannot afford to drop the ball. The amateur may know some great tricks but is more likely to cancel if something better comes along or even worse they may spend an hour doing nothing but card tricks.
Are they clean? Unless you are planning a party where only adults will attend and all of them love off color humor you do not want to hire just anyone. Why ruin a great party by having one or more guests embarrassed or angry because the entertainer you hired said or did something inappropriate? The best way to make this choice is to ask the performer if they do blue humor. I never use that type of material on or off of the stage. The reason that is important is because you will never see me slip up. You must decide if you want to risk having a performer misread your group and destroy a great time.
Are they age appropriate? Many professional entertainers only work with certain ages of people. Some prefer children only, others adults, and many only work with college aged individuals. By asking what age group they prefer working with you can avoid a potential disaster. I work with all ages and always take extra material with me just in case. I have more than once been hired to do a children's show and end up with an audience of adults. If I only worked with children that would have been a real problem. Make sure your needs are clear to the performer and that their talents match.
Are they a member of any clubs or associations? Although there are many excellent professional entertainers who are not involved in any magic groups, the very best are. Lance Burton and David Copperfield are both at the top of the list and are both members of magic organizations. Most professional magicians will have this information somewhere on their web site, business cards, or publicity materials. Just by being a member of a club does not guarantee that they are right for you but it is something to consider.
Do they conduct their business professionally? Most working entertainers have their office in their home. Very few have a full time secretary or answering service and so they rely on the answering machine. With that in mind what should you expect when you try to contact them? The person you would most want to consider hiring is the one who returns your call in a timely fashion. The ideal response time is twenty minuets according to most sales and marketing research. Remember though that even the pros have the limitations of time. If I am performing a show I will have to drive to it, set up, perform, tear down, and drive home. It may be hours before I can get to my messages. I always try to return every call within 24 hours. The sooner the better. You decide how fast you want an answer. If the entertainer is always ready to pick up the phone it may mean that no one wants to hire them. [more questions]

How do you hire a professional magician?
Among working professionals there are several differing opinions as to what should be required of their potential clients. Many require a signed contract with a down payment. I have found that the bigger the show the more necessary it is for a contract. Most entertainers will not require a contract or down payment for private parties or smaller events. Usually a verbal agreement is all that it takes and that can be done over the phone. Remember, this is how this person makes a living. If you cancel at the last minute they will not be able to book that night and will loose money. You should consider paying them a portion of the amount agreed upon. It is a good idea for you to both agree on what is expected, when, and where and to have it in writing. This is not a contract but simply a record of your conversation. The performer should be more than willing to send you an email or letter containing this information. [more questions]

Does the age of the audience matter?
Yes!!! The type of show that a five-year old will enjoy is completely different from what an adult will like. Older adults have their own interests as do teenagers. Children under the age of three do not have a solid understanding of the world around them and how it works, so for them everything is magic. At that age they like action and color. Big and bold, bright and happy. You would have a much more successful event hiring a story teller or puppeteer. Children in middle school are wired differently than high school aged individuals or college students. You need to make it clear what type of group you are trying to entertain. If it is a combination of ages that too will influence who you will hire. Talk to the performer about your particular needs and make sure that they have experience with that specific combination. The last thing you want is to hire someone who is experimenting on the guests at your party to see if they have what it takes. [more questions]

What kind of performing area will be needed?
There are three basic answers to this question depending on the kind of show you are interested in booking. For the close up magician or the magician who does what is called walk around magic they do not need any special set up. They can use any table and often need no table at all. Their show is usually contained in their pockets. For the performer who does parlor magic (the type usually hired for birthday parties and private parties hosted in a home) they will need an area that allows them to have a solid wall at their back and enough floor space for all of your guests. The best entertainer in the world cannot make thirty people have a good time if they are crammed into a 10 X 10 foot room. You will also need to make sure that when the show starts the area in front of the performer is always clear. If people are going back and forth in front of the magician during his performance no one will enjoy it. If you plan an outdoor event be sure that the performer knows in advance. Many tricks and illusions simply will not work if there is any wind. It is also important for the performer to know what temperature he will be working in. What I wear in 90 degree plus weather will not be the same as in a cool indoor climate controlled environment. For the larger shows you will obviously need a stage and auditorium. The bigger the show the more specific the requirements. It always best to ask the performer before you agree to hire them what their needs are. If you don't have what they require and cannot reasonably provide it then you may need to hire someone else. [more questions]

At what point in the party should the performance be?
For almost any event, except for children's parties, the best time for a show is after everyone has eaten. By then all of your late arrivers are present, the hustle and bustle of serving is over, and you the host can afford to take a break having seen to it that everyone's needs have been met. What you do not want to have happen is to hire a professional entertainer and have them drowned out by the activities of the night. Why pay good money for an entertainer that is not heard or paid attention to.
FOR CHILDREN'S EVENTS AND PARTIES always have the performance before the refreshments are served, ALWAYS. As a rule children respond quickly to sugar. They become full of energy and that energy must be released. Trying to get a room full of children to sit still for anything is close to impossible if they have just eaten. I have found that it is best for children under the age of ten to play some games, get a drink of water, use the rest room, and settle down for a great time of magic before the cake and ice cream. [more questions]

What should the adults be doing during a magic show for children?
If children are a part of the audience it is always best for the adults to be involved members as well. Our children take their cues from us as to what is proper behavior. If they are all herded into the living room or auditorium and left with the entertainer they will do what comes naturally. To make the magician become the disciplinarian destroys their ability to entertain. A room full of children are going to fidget, get in each others way, talk, and often create havoc. Remember you hired a professional entertainer to entertain your guests, not a babysitter. When parents are with the children helping to keep order everyone has a great time. Often just the presence of adults will keep all in order. One of the worst things you can do is to allow the adults to stand at the back of the room and talk to each other. Not only is it rude to the performer but it signals the children that the show is not really important or interesting and will create tension. I have on more than one occasion stopped a show in order to find an adult to take care of problems among the children. I have also had to ask the parents to be quiet so that their children can hear the show. The best way to solve both of these problems is for everyone to have fun together. By the way, I have found that most "kids magic" I do fools Mom and Dad as much or more than the children. [more questions]

Does the magician provide more than just magic?
This may or may not be important to you. Many magicians also offer balloon sculpturing, face painting, prizes, gifts, coloring books, magic tricks, and game coordinating. You have to decide how much you want and what your budget is. Obviously the more they do the more they charge. When you interview the prospective performer be sure to ask about all that they have to offer. [more questions]

Does the magician enjoy children?
I have known several performers who specialized in working with children and they hated every minute of it. Although they made a living at it, it was obvious that they did not like children. To be honest I have no idea other than to ask for referrals or to watch a performance how you would determine if a person likes kids. When I first began working as a professional a well-respected performer told me several things that I would need to change but then he added, "one thing you have going for you is that you love children and they know it." If you are going to hire someone to entertain your children if at all possible try to discover if they enjoy working with them. [more questions]

How much will a professional cost?
The answer to this question is a bit hard to nail down. Each aspect of a particular event influences how much you can expect it to cost. The following questions must be answered in order to determine how much you can be expected to be charged:
What type of event is it?
What type of show are you looking for?
How large an event is it going to be? As a rule the more people the more it will cost.
What type of audience will be at the event?
How long do you want the show to be?
What is the date of the event? Halloween night will cost more than August 9th.
What time is the event to take place?
Where is the event to take place? Travel expenses must be considered.
How much experience does the performer have? You get what you pay for.
What are other professionals charging for similar shows?
Do you have a special theme you want the show to be done in?
After you discuss your specific needs with a performer they will be able to quote you a price. Remember this is an art form and you are paying for not only the skill of the magician but also their ability to entertain an audience every time they step out on stage. Some magicians are simply worth more than others. [more questions]

How should I pay?
Many performers prefer to be paid in cash for obvious reasons. I know some have had bad checks given to them and will not accept a personal check. A cashiers check or money order is a workable solution. You may also pay in advance with a check giving it time to clear the bank if there is a concern. Some magicians offer you the ability to pay through pay pal on line or by using a credit / debit card. Discuss this with the performer when you book them and make sure your arrangements are clear and work for you both. [more questions]

When should I pay?
Usually payment is expected after the show is completed. It is always a good idea to have the payment ready ahead of time so that when the performer is ready to leave you can give it to them without waiting. Remember they may be on the way to another event and do not have the time to spend waiting for you to be found and make out a check. Please do not make the performer have to ask for payment. When they are done it is in good taste to go to them and pay. Often a host will pay the entertainer upon arrival so that there is no confusion. [more questions]

What about tipping?
Tipping is a common way for people to express their gratitude for a job well done. If a performer has done a great job entertaining your guests, been professional, punctual, and pleasant it is always in order to tip. However, tipping is not to be seen as part of the deal. The waiter who does a poor job at caring for his patrons should not expect to receive a bonus for bad service. Tipping is how we tell someone we appreciated their efforts on our behalf. [more questions]

Should I critique the show?
As a professional entertainer I always want to know how I did. What worked and what fell flat. I need to know if something I did was offensive even if I did not mean for it to be. I genuinely care what my audience thinks of what I do. If you really like something I want to know that for all of my future shows. Your input, both positive and negative, is my bread and butter. A letter or email is a good way to communicate your thoughts with a performer in detail. It is always appropriate to give a well done and pat on the back after the show as well. Those who do not want to grow and improve on their performances will not want to hear anything negative even if it is the truth. Hopefully you will not hire that type of performer. [more questions]

Should I tell others about a performer that I hired?
You are the performers very best asset. When you tell others about what a great job an entertainer did for you at your party or special event that is worth its weight in gold. No matter how long I am at this business I always need the referrals of satisfied clients. When you tell others how pleased you were with my work I get more jobs. Its that simple. By all means tell everyone you know about the professional magician who amazed you. [more questions]

Who should you never hire?
Never hire a person who attacks other performers or belittles their acts.
Never hire a person who does not return your calls in a timely fashion.
Never hire someone who tries to get the job by beating everyone else's price.
Never hire a person who makes you feel uncomfortable.
You never want to hire an entertainer who brings with them negativity or one who is simply trying to make a fast buck by harming others. [more questions]

Now you have found and hired a professional magician and entertainer. All that's left for you to do is to have fun!
If you have further questions about this article or about anything related to the magical entertainment industry please feel free to email Kenneth Brown.
 
  
 
 
© Krbmagic, 2004